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Best Marketing Campaign Award

Sponsored by Inspire Business Center

This award will recognise a business that can demonstrate a creative, innovative and effective marketing initiative that has had a direct positive impact on their target market, increased profit, sales, usage and awareness.

The judging panel will be looking for effective use of the chosen marketing initiative or campaign to promote the business.

Applications should include:

  • Key objectives and targets of the marketing initiative or campaign
  • Evidence of the market research, methodology and results, carried out prior to the initiative
  • How the initiative was implemented and carried out
  • How potential customers were identified, targeted and informed
  • Describe how the impact of the initiative was monitored and assessed
  • Evidence showing the results of the initiative
  • Describe any future plans for further development
  • Supply appropriate examples of the initiative’s materials, for example: advertising, PR, social media and any other marketing tools that may have been used

This is a written submission award. Please download, complete and return the official application form no later than 5pm Monday 12th February 2018.

Stage 1 of the judging process will be to shortlist submissions based on the criteria above. If an applicant is shortlisted for Stage 2, they will be invited to attend a short interview/presentation with the judging panel followed by Q&A on Thursday 1st March 2018. Shortlisted finalists will be notified by Monday 19th February 2018. The panel will then rank the shortlist based on the interview. Please note that if an applicant is shortlisted for stage 2 of the judging process, they must be able to attend a 15-minute interview/presentation on Thursday 1st March 2018 at the Lagan Valley Island, Lisburn.

Inspire Business Center

Inspire Business Center

Inspire Business Park
Carrowreagh Road
BT16 1QT

Tel: 028 9055 7557